Tuesday 21 August 2007

Unintended Consequences of a Call Center

Thanks to the terrible traffic in Mumbai, I spent a lot of time with Iqbal, the driver for my friend. Originally from Pune, Iqbal is a Muslim who was born and raised in India. Though he has worked overseas, including a stint in the Middle East, he loves India and does not want to live anywhere else.

Iqbal told me all about the Muslim community in Mumbai. He was incredibly open and we discussed veils and women’s rights as well as fundamentalism and terrorism. Proud of his religion but concerned about the extremists, Ikbal represented the modern Muslim Indian.

Still, I was most amazed with the story of Iqbal’s son, who works in a call center nearby. Though Iqbal has struggled financially throughout his life, he is comforted by the fact that his son has many more opportunities. His son speaks English fluently and has secured a high-paying position. Ikbal says that this job has changed his son’s life; he is committed to working hard to achieve success and is hopeful for the future. In addition, he has a Christian girlfriend whom he met at work. When I asked Iqbal if he was okay with his son’s girlfriend, he said that things had been different for his generation but his son helped him realize that they were happy. Which made Iqbal happy.

Of course, Iqbal and I both know that the call center job itself does not create this happiness in and of itself. Still, these jobs can have a positive impact on employees. They are paid well relative to the national average, receive excellent training and are likely to move up within their organizations if they work hard. They are also exposed to the broader world and are more invested in the future. In addition, young folks like Iqbal’s son are less likely to be influenced by extremism than disenfranchised Muslim youth who live in crowded, under-resourced slum communities where the offer of fundamentalism seems more enticing.

I am not naïve enough to believe that call centers can save the world. Still, Iqbal’s son provides a compelling portrait of the upside of globalization. Please remember him the next time you get frustrated with customer service. Don’t be mean to the representative, just insist on speaking to a supervisor!

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